Ethical Voice


In my work as a voice artist, wherever possible, I love to celebrate and promote inspiring, progressive, ethical initiatives. Please find below a list of my favourite charities and non-profits. I choose to support organisations like these and after expenses, I'll donate back at least 50% of my standard fee for clients with a similar focus. If you're creating campaigns to highlight environmental, humanitarian, welfare and care charities or non-profits, I'd especially love to work with you...

Action Aid
Marine Conservation Society
Royal National Lifeboats Institute
British Divers Marine Life Rescue
British Heart Foundation
Marie Curie Cancer Care
BBC Children In Need
Family Fund
SCIAF (Scotland's Aid Agency)
Social Bite
Children 1st
Scottish Book Trust
Macmillan Cancer Care
Peace Direct


Fossil Fuels and Nuclear
This obviously isn't a clear cut issue. Yet, examples of corporate complicity by big fossil fuel brands in oppressive regimes, human rights abuses and destruction of our environment suggest there's a moral issue with our dependence on this resource. With this in mind, I wish to promote responsible, sustainable alternatives to the destructive extraction of fossil fuels.  Also, the devastating effects of the decades-old Chernobyl disaster are still being felt. So, I won't directly promote nuclear energy while I remain unconvinced of its safety.

Planet Unfriendly Banks and Building Societies
I prefer not to promote banks which invest in destructive industries like fossil fuels (eg Canadian tar sands) and arms production. On the other hand, I LOVE to support those which promote a clear, progressive ethical policy - eg The Cooperative Bank and Triodos.

Planet Unfriendly Beauty, Household and Food Products
There are so many fantastic brands out there and I especially love to voice for those promoting earth friendly, free range, organic, vegan, and cruelty free products or services. 

I also choose to be a voice for brands and businesses offering refills, recycled plastic or sustainable alternatives to plastic: vegware (where proper composting facilities exist), infinitely recyclable aluminium, glass, and sustainably sourced paper. 

Plastic Pandemic
It's worth noting that in 55 years, only 9% of plastic has been recycled. Also, while plastic producers claim the situation is improving, we do not currently have the infrastructure to provide a significant solution. After minimal use, most plastics still pour into landfill - some of ours is shipped abroad - where it breaks down, pollutes the air, and leaches into our oceans.   

So, I won't promote items that are excessively packaged in single-use or disposable plastic, if there is an available alternative, and/or the product is a luxury item. Learn more about the plastic pandemic at Greenpeace.

Militarism and Arms Industry
War. What is it good for....? You probably know the song. Aside from tricky moral debates, I feel uncomfortable with military recruitment ads which attract potential new recruits by highlighting exciting career incentives  - travel, new skills, salary - without giving serious attention to the devastating realities and repercussions of war. I also don't wish to promote militarism or the arms trade and wherever possible, aim to support pro-peace, practical, diplomatic activism.

The Last Word...
Thankfully, step by step, the list of amazing ethical products, services and organisations is growing - along with support for individuals and agencies who are speaking up for our oceans, planet, and humanity.

See more at Creative Climate Disclosure and Voice For The Planet and this article in The Drum.

Meanwhile, I'll continue to question my ethical policy based on new research or information. Thank you again for visiting!  

Disclaimer: Nobody's perfect but together we can create a ripple effect...